Rugby needs to “open its doors” like Formula 1 to reach a wider audience, says Beno Obano

Rugby needs to ‘open its doors’ like Formula 1 to attract a wider audience, says Beno Obano – with an English prop who hopes the launch of a new behind-the-scenes documentary about Premiership holders, Harlequins, could be a step in that direction

  • Beno Obano tries to raise the image of the rugby union with his new documentary
  • Get ready to win – Harlequins will be released on Amazon Prime Thursday, featuring behind-the-scenes footage and information about the Premiership champions
  • Marcus Smith and Anthony Watson are among the attendees at the premiere of England

Bath and England international Beno Obano said rugby must “open the door” to increase interest in the game, following the premiere of the documentary series in London on Tuesday night.

Get ready to win – Harlequins will be released on Amazon Prime on Thursday, and it provides the kind of behind-the-scenes footage and insight other sports have used to raise awareness. Obano was a director and interviewer who previously highlighted racial and class issues in rugby in his debut film:Everyone’s game“, Released in 2020.

Several of the top players attended the Brixton premiere, including English Halfman Marcus Smith, number 8 Alex Dombrandt, winger Anthony Watson, center Jonathan Joseph and prop Will Stuart. Despite his growing profile, Smith admitted that rugby had to be better promoted, and Obano touched on this topical topic ahead of the screening of the first episode of his miniseries.

Beno Obano hopes his upcoming documentary will put rugby under the spotlight

Obano at Tuesday's movie premiere

Beno Obano hopes his upcoming documentary will put rugby under the spotlight

Prep to Win - Harlequins provided behind-the-scenes footage of Premiership champions

Get ready to win – Harlequins provided behind-the-scenes footage of the Premiership champions

“In rugby, doing this kind of thing can be difficult; for people to open the door, ”he said. “We have to open up more as a sport.

“It was only a matter of time before someone wanted to do something like that, so we came up with the idea. Some clubs came back to us and they were very interested at first, but it just wasn’t possible. The harlequins were probably the most penetrating and of course they are champions, so it worked well. “

Obano suggested that his motivation was to show the character and daily activities in rugby to try and make him more attractive. “It was about putting what is already on the screen and hopefully this will make people understand rugby a little better,” he said.

“If we can take the show that is already there and make it more personal to the players on the pitch, we’ll have a great product because people will invest more in it.”

England Half a Fly Marcus Smith attended Tuesday's premiere with his girlfriend Beth Dolling

So is fellow England colleague Anthony Watson

The English Marcus Smith (second on the left, with girlfriend Beth Dolling) and Anthony Watson attended

Behind-the-scenes sports documentaries have become a popular, well-known genre, but Obano has suggested that not all of them are particularly realistic. He wanted his picture of the situation at Quins to be as realistic as possible.

“I watched Everything or nothing a documentary about All Blacks and I didn’t really love it, ”he said. “I don’t know if maybe when the players will watch” Everything or nothing at Man City or Tottenham they think, “It really isn’t” – or the NFL players watch it in their sport and also think, “It really isn’t.”

“When I did that, I wanted the rugby players to watch it and say,” Yes, that’s it – that’s what it is. ” So if you’re asking, it’s just about showing the game to the people outside, it really isn’t. This is so the people in the game can see it and say, “Yes, that’s what it is and we want to support it.”

“You see it now in Drive to Survive that some drivers are complaining that some of the material posted is inaccurate. I wanted to avoid it.

Formula 1 is enjoying increased interest from a wider audience thanks to the Drive to Survive series

Formula 1 is enjoying increased interest from a wider audience thanks to Drive to Survive series

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